Back in 1962, Saskatoon had a population of 113,000 people. By 2021 that number has almost tripled to 331,000. The market has changed along with the population. Tom Maden sr. opened Dazzle Products Ltd. The company made bleach products for industrial and commercial uses. Shortly after that, water purification became part of the business. It accounts for around half of the company’s business today. The other half of the business focuses on water conditioning systems. Analysis and solutions for homes and small businesses.
Water purification became part of the business. It accounts for around half of the company’s business today.
Tom sr. passed away in the 1970s, his wife Dorothy in the early 1980s. Tom jr. assumed leadership at that time. Dan Madden, Tom’s brother is also involved in the family business. The business developed two new divisions. Saskatoon Bottled Water Company, which was the first business in Saskatoon to sell bottled water and water coolers. The latest division is Saskatoon Water Conditioning. This division deals with home water treatment systems, maintenance, and repair.